Arguably one of the best songs from the British rock group "The Who"...."won't get fooled again" seems to be a theme in our world today. From people that are tired of the hypocrisy in the church, to people that are weary of big lending institutions and Wall Street, from folks that just can’t believe what politicians have to say, to folks who keep big business at arms length. Trust is a commodity in short supply.
Last week, in discussions with a new client, stories of broken promises and inconsistent service from their previous marketing agency poured out. On a scale of 1 – 10, their trust level for our industry was a pretty small number. Without verbalizing it, this client was saying, “we won’t get fooled again.” So our journey with this client might be slightly uphill, but it’ll also be an opportunity to grow their trust again and redefine their perspective on our industry.
Like every other industry and business that is faced with heightened consumer/public skepticism, the goal of trust will not be realized over night. It will take some time and once achieved, should not be mishandled.
If you have a product or a service, what are you doing to grow the trust of new and existing customers? How has your marketing changed to reflect your efforts?
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Nice post. It is always good to see people expressing themselves in different ways.
ReplyDeleteSince you seem to be associated with Management, I would like to suggest you a new magazine - PEOPLE MATTERS started by an ISB Alumni, which was suggested to me by a friend and which I have found very useful.
It deals with various important aspects of management, especially those related to Leadership & People Management.
Their last issue had an enlightening article by Robert Kaplan where he talks about how organisations can create opportunities out of current economic downturn.
If you wish to subscribe, you can get the subscription online through their website: http://www.peoplematters.in
If you like the magazine, kindly refer it to your friends or colleagues in the organization you work. They may be interested in subscribing to it.